What’s at Stake
ACCSC, recognized by the U.S. Department of Education, is a nationally designated institutional accrediting body ensuring over 650 postsecondary trade and technical institutions meet regulatory standards. Serving more than 150,000 students enrolled in a variety of career-focused programs, ACCSC shapes how vocational education is accredited and accessed. As the organization’s online presence aged, so did its ability to convey the authority it holds in a field where public perception sustains institutional credibility.
Just the Project Facts
Redesigned web platform for modern usability standards
Migrated to a more widely supported content management system
Optimized site UX for mobile-first users
Streamlined content management for ongoing updates
Refined visual identity with education-inspired elements
User Insight:
~30% of visitors access the platform on mobile,
highlighting the importance of making complex tables, documents, and accreditation resources fully accessible across devices.
Brand History has defined our two-decade partnership with ACCSC, rooted in the goal of preserving and strengthening their brand identity. What began with the development of their original brand system evolved into an ongoing effort to uphold visual consistency and brand equity across the accreditation and education landscape.
Brand Enhancement efforts evolved ACCSC’s visual identity while reinforcing its authority. Drawing inspiration from the existing logo, we wove the graduation cap motif—originally nested within the “A”—into subtle design elements across the site, creating a cohesive visual system that underscores their role in validating educational legitimacy. The bookmark symbolism, previously emphasized throughout, was intentionally retired, signaling a broader shift away from physical formats and towards a modern brand expression within the career education landscape. These refinements to the identity brought ACCSC’s brand in step with the expectations of today’s digital environment.
Accreditation Website Redesign and Development began with a simple question: how do users quickly find the tools and resources they need to evaluate or report a school? We streamlined the site architecture and introduced a mega menu that surfaces core functions with ease. On the backend, we restructured the content management framework, simplifying how recurring updates like webinars and resources are published. The result is a platform designed for mobile responsiveness and long-term usability—making institutional information easier to access and trust.
Post-launch growth was led by users aged 18-24,
signaling the platform’s increasing relevance with the next generation of students.
