What’s at Stake
Feeding Hands is one of New Jersey’s largest nonprofit food pantries addressing food insecurity through volunteer-driven, community-based outreach. Founded in 2014, Feeding Hands now provides groceries to more than 1,000 families across the state. At a pivotal stage of growth, we were brought in during Q4 to scale a public-facing digital identity reflecting the integrity of their mission and strengthening their position as a credible organization equipped for long-term donor engagement.
How an organization is seen shapes whether its mission earns trust and support.
Just the Project Facts
Unified brand presentation through consistent design and typography
Redesigned a modern web platform to support connection and visibility
Improved donation experience with streamlined UX and branded interface
- Deployed campaign ecosystem combining direct messaging, video, and image-based storytelling
- Increased large-donor participation through targeted media outreach
Brand Enhancement
Revolves around the Feeding Hands’ core values of connection and stewardship. To strengthen their public presence, we developed a cohesive identity, drawing inspiration from food baskets and the rippling effect of the community. We shaped how their mission and authority as a nonprofit are expressed across all touchpoints.
Nonprofit-Focused Website
Design and development support a scalable, donation-ready infrastructure aligned with donor engagement, public visibility, and mission communication. To simplify user pathways to giving and reinforce organizational legitimacy, we integrated a donation platform into a restructured site framework. Feeding Hands’ new website strengthens digital credibility while supporting long-term fundraising capacity.
Digital Campaign Deployment
Emphasized cohesive branding and digital outreach for donor base growth. Introducing branded email templates, LinkedIn messaging, and inbound image and video ads, we crafted a communication strategy effectively positioning Feeding Hands as a respected authority in the nonprofit space.
- Develop cross-channel messaging tailored to large, prospective donors
- Identify high-impact platforms for targeted donor outreach
- Align campaign narrative across all touch points
- Track campaign performance through donor response data and platform analytics
