What’s at Stake
Rutgers University’s School of Health Professions is the nation’s largest health professions institution. With more than 35 undergraduate and graduate degrees and certificates, SHP recruits specialized audiences with distinct search behaviors. The range of programs requires degree and certificate pages to support ease of direct inquiry. Inconsistent digital visibility reduces the volume of qualified inquiries, even for well-established schools. SHP brought us in to run sustained recruitment campaigns that increased inquiries for the school’s priority programs.
Clear, direct paths to inquiry turn enrollment visibility into enrollment performance.
Just the Project Facts
Delivered enrollment creative within Rutgers SHP brand standards for degree recruitment and open house promotion
Secured stakeholder buy-in on a tiered priority model, tying audience to budget ranges
Reorganized navigation and key program pages to reduce steps to inquiry
Ran multi-channel recruitment campaigns with SEO, email marketing, and performance optimization
Enrollment Creative and Brand Fidelity followed Rutgers SHP brand standards for color, typography, logo placement, and accessibility. Responsive display and social ads promoted degree and certificate offerings with consistent layouts and clear inquiry information. Open house creative emphasized date, location, and scheduling steps to drive prospective student inquiries. Under the same usage rules, we introduced geometric accents, refreshed imagery, and revised layouts to limit ad fatigue within the existing visual identity. SHP later incorporated several of these ad treatments into its internal brand guidelines.
Stakeholder Alignment and Brand Governance aligned our work with SHP’s marketing team and review requirements. We secured buy-in on a tiered recruitment plan that grouped priority programs, tied each tier to a budget range, and defined message focus by audience.
Website Optimization reduced the steps between program browsing and direct inquiry. We reorganized the website’s primary navigation and program pathways to emphasize priority offerings. We streamlined degree and certificate pages to place admissions essentials and contact options up front. For open houses, we implemented a scheduling tool that improved the user experience for registration.
Stakeholder Alignment and Brand Governance aligned our work with SHP’s marketing team and review requirements. We secured buy-in on a tiered recruitment plan that grouped priority programs, tied each tier to a budget range, and defined message focus by audience.
Website Optimization reduced the steps between program browsing and direct inquiry. We reorganized the website’s primary navigation and program pathways to emphasize priority offerings. We streamlined degree and certificate pages to place admissions essentials and contact options up front. For open houses, we implemented a scheduling tool that improved the user experience for registration.
Digital Marketing and Performance Refinement maintained year-round visibility for recruitment, with greater emphasis during key enrollment windows. Performance tracking linked media activity to inquiry behaviors and informed ongoing optimization.
- Launched paid campaigns across Google, Meta, and LinkedIn
- Improved organic visibility through SEO and ongoing WordPress content support
- Built HTML email templates for recruitment and event outreach
- Measured performance through analytics reporting to guide targeting refinements
Short bursts of promotion create short bursts of attention. Enrollment marketing performs better with a steady burn throughout the year.
5-Year Impact
Enrollment-Driven Actions
Digital Footprint
Website Traffic
